19th
In-person Event
Manufacturing and Retail Vertical Day
- Venue : Kempinski Central Avenue, Dubai | Diamond Ballroom
- 3:00 PM - 7:00 PM
Starting in:
With shifting consumer expectations and omnichannel retail leading the change, the Retail Vertical Day offers a compelling look into the tech shaping shopping malls, e-commerce, and customer analytics. This high-impact session will empower retail leaders to elevate experiences and reimagine operations.
Who will attend?
CIOs, CMOs, and Heads of E-commerce from Malls & Retail Chains
CRM, Data Science & Customer Experience Heads
Omnichannel Strategy Leaders
Technology Providers in POS, Analytics, AR/VR & Loyalty Platforms
Why should you attend?
- Discover tech trends reshaping physical & digital retail
- Learn how to blend online intent with in-store journeys
- Hear directly from regional mall operators & retail disruptors
- Connect with peers solving inventory, personalization, and CX challenges
Speakers 2025
Bala Murugan
Data AI Architect
Bala Murugan
Data AI ArchitectBala Murugan, a Dubai-based Data and AI leader with over 20 years of global experience, is driving enterprise-wide digital transformation across industries. As Head of Data and AI , he defined and executed the group’s Data and AI Strategy, built AI governance frameworks, and implemented SAP Snowflake, and automation platforms that improved efficiency across 40+ companies. Previously with CocaCola Bottling, Caterpillar , Petrofac, he led multi-million-dollar AI and cloud programs across 30+ countries. Recognized with SAP, Azure and Snowflake innovation awards, Bala has also mentored over 200 executives through MIT, UT Austin, and NUS, dedicating 500+ hours to advancing AI and data leadership
Saleh Shahrestani
Chairman & CTO, Metal Park
Saleh Shahrestani
Chairman & CTO, Metal ParkSaleh Shahrestani Chairman & CTO, Metal Park Investment ME LTD Saleh Shahrestani is the Founder, Chairman, and Chief Technology Officer (CTO) of Metal Park, a pioneering industrial hub for the metal industry based in the United Arab Emirates. As a founding member, he plays a key role in shaping the company’s strategic direction and technological innovation, aiming to transform the steel fabrication and metal-processing sector into a more efficient, flexible, and environmentally conscious ecosystem. Professional Achievements
- Under Shahrestani’s leadership, Metal Park signed a landmark agreement with AD Ports Group to establish a 450,000 m² metal-industry hub in Khalifa Industrial Zone Abu Dhabi (KIZAD).
- He spearheaded the launch of a AED 110 million Storage Hub in KEZAD Free Zone, the region’s first metal fulfilment centre, designed to help traders and stockists reduce overheads in a fluctuating metal market.
- He drives the company’s focus on digital manufacturing and Industry 4.0, collaborating with the Abu Dhabi Investment Office (ADIO) to establish a competence centre for robotics, IIoT, predictive maintenance, and advanced manufacturing technologies.
Rahul Shah
Group IT Manager, Jubaili Bros SAL
Rahul Shah
Group IT Manager, Jubaili Bros SALAn accomplished Group IT Manager with a passion for using technology to enable business transformation and operational excellence. With extensive experience in strategic planning, digital initiatives, and team leadership, I drive innovation and deliver impactful IT solutions that align with organizational vision and growth.
Hitesh Mirani
Co-Founder, RLPC - Rashed Lotah & Partner Consultancies
Hitesh Mirani
Co-Founder, RLPC - Rashed Lotah & Partner ConsultanciesHitesh Mirani is the Co-Founder of RLPC, a Dubai based advisory firm that spends its days (and sometimes nights) helping developers make sense of the wonderfully unpredictable world of retail real estate. With over two decades of experience, Hitesh has worked on projects across the GCC and beyond, from shopping malls and mixed-use destinations to airports and master plans, proving that retail strategy can, in fact, be equal parts science and storytelling. At RLPC, Hitesh leads the firm’s retail advisory and commercial strategy practice. He has directed 50+ advisory assignments and reviewed 400+ global developments, walking enough retail corridors around the world to qualify for frequent flyer status on half the world’s airlines. His work bridges the gap between design, data, and good old commercial sense, ensuring projects not only look great on paper but also work in real life. He enjoys exploring how manufacturing and retail is increasingly connected. He often says that what happens on the factory floor eventually shapes what happens on the shop floor. From inception to production and logistics to store display, and eventually to the final customer touchpoint, he believes the future of retail depends on how well these two worlds talk to each other. At the GEC Manufacturing and Retail Vertical Day 2025, Hitesh will share insights, and a few hard-earned lessons on how industry and retail can stop operating in silos and start building smarter and stronger ecosystems together.
Vanderlei Roque dos Santos
Chief Digital Officer, Confidential
Vanderlei Roque dos Santos
Chief Digital Officer, ConfidentialVisionary digital healthcare and digital transformation leader with +20 years in digital technology, information systems and information technology. Driving and shaping globally the digital and technology transformation for HEINEKEN commercial areas. Focused on all technology related to Customer and Consumer touchpoints and digital technologies (Marketing, Sales, Trade, Digital, B2B, B2C, IOT, AI). Previously I was leading the global digital healthcare team in Abbott Pharma Division, launched a global brand of beyond the pill / digital therapies and services called a:care, bringing to life innovative services for patients, doctors, pharmacists and other stakeholders involved in the health journey. The aim is to improve patient health outcomes while continuously build Abbott Brand and its products adoption. The brand and its services are already serving more than 2 million patients worldwide. Before that I was the global leader of omni-channel solutions for Nespresso and Nestlé Group, responsible for budget of more than 100 Million Swiss Francs and an organisation of more than 400 resources (in/near/off-shore), leading the transformation of the digital tools while integrating the Nespresso IT team. In my years of experience at Nestlé and other companies I lead global cross-functional teams rolling out successful worldwide programs in the areas of Omni-Channel, eCommerce, Point of Sales, IOT (Internet of Things), CRM (Customer Relationship), Call Center, Digital Marketing, Social Media, Web, Mobility, Digital Analytics, Business Intelligence, Payment solutions, Supply Chain Management, EDI (Electronic Data Interchange), Marketing and Sales productivity, Knowledge Management and Digital collaboration tools for Employees and Business-To-Business Partners. Proven change agent, with many one-of-a-kind enterprise programs awarded by the Industry and by Nestlé Group. Experience in different industries (Consumer Goods, Supply Chain, Banking). Fast learner, adaptive, persistent and pragmatic professional. I am fluent in 4 languages with compelling communication, negotiation, interpersonal and intercultural skills. Strong on building, nurturing, coaching, motivating and developing teams and identifying and developing leaders.
Shyamlal Babu
Cybersecurity Regional Manager, Shneider Electric
Shyamlal Babu
Cybersecurity Regional Manager, Shneider ElectricShyamlal Babu is a recognized leader in digital transformation and cybersecurity across the Middle East and Africa. With a proven track record of enabling secure IT/OT convergence and driving innovation for critical infrastructure and industrial sectors, Shyamlal focus es on shaping strategies that enhance resilience, operational efficiency, and compliance with global standards.As Regional OT Cybersecurity Leader at Schneider Electric, he leads initiatives that empower organizations to adopt advanced digital solutions while maintaining robust security frameworks. His leadership philosophy centers on collaboration, risk governance, and delivering transformative outcomes that align with business objectives. Passionate about advancing cybersecurity maturity and fostering innovation, Shyamlal is committed to helping enterprises navigate complex digital ecosystems and achieve sustainable growth in an increasingly connected world.
Kashif Rasheed
Senior Manager Digital Transformation, Union Coop
Kashif Rasheed
Senior Manager Digital Transformation, Union CoopResults-oriented technology strategist with over 20 years of extensive experience, excelling in driving innovation and providing strategic direction to Centers of Excellence (COEs). Proven leadership in managing diverse services, encompassing enterprise solution architecture, best practices delivery, IT transformation, ERP, SCM, HCM, and business application design and implementation. Recognized for cultivating a digital culture that promotes innovation and novel business approaches. Accomplished in full-cycle implementation of ERP projects, including Oracle EBS, JD Edwards, and Oracle Fusion HCM Cloud as Functional Consultant/ Project Manager. Demonstrates expertise in IT management, business process re-engineering, systems integration, and effective vendor management. Successful in steering digital transformation projects, such as E-Commerce systems, mobile apps, and AI-driven solutions. Proven ability to lead large and complex projects, ensuring successful delivery while adhering to timelines, quality, and budget. Strong advocate for the paperless office concept, aligning technology strategies with organizational goals. Adept at managing onsite and Offshore teams, driving change management, and collaborating with stakeholders for effective project outcomes. Holds certifications in PMP, PRINCE2, ITIL, and various Oracle technologies. Acknowledged for outstanding contributions with awards and recognition from various IT governing bodies: - CXO "Technology Transformer of the Year Award" - GOVDX for Best "Digital Transformation Project" - Best Employee Award at Union Coop - Global CIO Forum for E-Commerce System - IDC for Best Innovative Customer Engagement Additionally, recognized as a thought leader through participation in various IT events and Roadshows as a Guest Speaker, Panelist, and Subject Matter Expert. Authored a supply chain book for Oracle JD Edwards and published Future Transformation articles by Global CIO Forums. Acknowledged by Global CIO Forum "BOTS" as one of the Top 200 CIOs in the region.
Eilif Hansen
CIO, AIR (Advanced Inhalation Rituals)
Eilif Hansen
CIO, AIR (Advanced Inhalation Rituals)
Eilif Hansen is a seasoned technology executive and Chief Information Officer, recognized for his leadership in digital transformation and enterprise IT strategy. With a proven track record of working for Fortune 500 companies, Eilif has driven large-scale technology initiatives that enhance operational efficiency, cybersecurity, and innovation.
His expertise is within enabling organizations to achieve sustainable growth and competitive advantage. Eilif has been honored as one of the Top 100 IT Leaders to Follow in the Middle East, reflecting his influence and thought leadership in the region’s technology landscape.
Passionate about bridging business objectives with cutting-edge technology, Eilif continues to shape strategies that deliver measurable impact and foster innovation across global teams.
Richa Samantaray
Chief Commercial Officer, Global Enterprise Connect
SPEAKERS 2024
Mohamed Slama
Project Director Global Guest Technology & Innovation, Accor
Mohamed Slama
Project Director Global Guest Technology & Innovation, Accor
Overseeing Guest Technology projects, including exploring opportunities for innovation. Responsible for the development, implementation, and management of vendor relationships to ensure operational success and enhance guest satisfaction. Backed by 13 years of experience in the hospitality industry.
Amila Udana Karunaratne
Director of IT Operations- Hospitality, The First Group
Amila Udana Karunaratne
Director of IT Operations- Hospitality, The First Group
For over two decades, I have been at the forefront of the hospitality industry's technological evolution since 2004. Originating as a digital transformation pioneer in Sri Lanka's hospitality industry, my journey spans across retail, education, and government, showcasing a consistent commitment to innovation and excellence.
With a proven track record in IT project management, solutions delivery, and IT service management, I have orchestrated successful outcomes for complex projects and IT service lifecycles. My expertise extends to hotel pre-openings, ERP systems, CCTV security, cloud technologies, and IT infrastructure, coupled with a nuanced understanding of IT compliance and user/application support.
Currently serving as the Director of IT - Hospitality for The First Group's hospitality portfolio, I lead strategic initiatives that define the future outcomes of the IT department. From crafting new IT strategies to streamlining operations and introducing innovative solutions that elevate our hotel operations and guest experience to managing high-performing teams, I ensure project delivery remains timely and budget-conscious. Collaborating with the corporate IT security team, I conduct risk assessments and oversee project management for pre-openings and ongoing hotel operations across a diverse portfolio of hotels and upcoming projects, including the iconic Ciel Tower, the tallest hotel in the world.
Shanaka Perera
Senior Business IT Manager, Ras Al Khaimah Tourism Development Authority
Shanaka Perera
Senior Business IT Manager, Ras Al Khaimah Tourism Development Authority
With over 25 years of experience in the hospitality industry, I am a dynamic IT leader focused on driving digital transformation to enhance operational efficiency and elevate the guest experience. Over the past two decades, I have contributed to numerous hotel development projects, bringing a wealth of knowledge in IT systems and infrastructure. I am particularly passionate about IT security, holding CISSP and CISA credentials that highlight my dedication to maintaining top-tier security and compliance standards in the hospitality sector. Throughout my career, I have successfully led complex IT projects, consistently delivering innovative solutions and building strong infrastructure to meet evolving business needs.
Ahmed Shawky
Regional Director of Information Technology | MEA, MILLENNIUM HOTELS AND RESORTS – MEA
Ahmed Shawky
Regional Director of Information Technology | MEA, MILLENNIUM HOTELS AND RESORTS – MEA
With over 20 years of distinguished IT leadership, Ahmed Shawky brings a wealth of experience to the forefront, consistently steering technological advancements within the hospitality sector.
As the Regional Director of IT Strategy Middle East and Africa and Services at Millennium Hotels and Resorts, Shawky champions pivotal technology strategies in alignment with overarching company objectives. At the helm, he orchestrates strategic initiatives to assess, implement, and oversee current and emerging technologies within the dynamic hospitality landscape.
As a collaborative leader, Shawky adeptly coordinates cross-functional teams to optimize operational efficiency and achieve business goals. His expertise spans diverse IT domains, including infrastructure management, cybersecurity, digital transformation, and innovation. Demonstrating a commitment to sustainability, Shawky drives initiatives to mitigate environmental impact and promote eco-conscious practices within the IT realm.
Leveraging a profound understanding of cloud computing solutions, Shawky optimizes resource allocation and scalability while mitigating infrastructure costs. With a steadfast focus on collaboration and continuous improvement, he thrives on enhancing operational efficiency and fostering innovation. Shawky eagerly anticipates participating in upcoming technology events, poised to share insights and engage in dialogue to further propel the industry’s advancement.
Ahmed Hafez
Corporate Director IT, Jannah Hotels & Resorts
Ahmed Hafez
Corporate Director IT, Jannah Hotels & Resorts
With a bachelor’s in MIS and Masters in Information Technology Management, Ahmad has multiple industry experience as IT Manager for an extensive portfolio across several prominent companies in the UAE including Commodore Group & Emirates Link Maltauro.
He started as IT Manager for Jannah Hotels & Resort since 2018 and promoted as IT Director as of 25 April 2021.
Muhamed Noufel
Cluster IT Manager, Royal Continental Hotels & Suites
Muhamed Noufel
Cluster IT Manager, Royal Continental Hotels & Suites
A value driven and highly competent professional with 15+ years of experience in IT Sector; 10 years of experience in Hospitality Industry; expertise in the entire spectrum of IT infrastructure Management, Network Administration & Operations Management; ability to relate to people at all levels of business and management; Possess valuable insights, keen analysis, and a team approach to implement best practices to achieve business excellence. Currently, functioning as the digital transformation project leader and automation consultant for Royal Continental Hotels & Suites. Also, taking ownership of designing and execution of infrastructure strategies of new properties fertilizing under the same group. I have enough experience to working as the part of Project Management Offices and successfully handover many projects in the region. Being member of many organization and social groups in the technical industry, participated most of the events and award ceremonies which is conducted in the region.
With long years of experience in the industry, especially in hospitality; acquired immense knowledge and applied those ideas in many projects successfully. Some iconic project selected for many Technologically innovated projects by agencies even won many awards in personnel categories as well. Now, focusing on new technologies and innovations in booming markets like Automation, Hybrid data center and cloud computing. Recently done couple of digital transformation projects based on those innovative technologies.
Mahmood Ahmed
Head – IT Operations, Media One Hotel
Mahmood Ahmed
Head – IT Operations, Media One Hotel
I currently serve as the Head of IT Operations at Media One Hotel, where my responsibilities encompass a diverse range of essential tasks. At the core of my role is the continuous advancement of our technological infrastructure. This involves identifying and implementing innovative solutions tailored to enhance the hotel's operations, from streamlining processes to optimizing cost-efficiency. A significant aspect of my role involves staying abreast of emerging technologies and trends, ensuring that Media One Hotel remains at the forefront of innovation within the hospitality industry. This proactive approach not only fosters operational excellence but also enhances the overall guest experience. Moreover, I play a pivotal role in managing vendor relationships, particularly those specializing in IT security. By collaborating with experts in the field, I ensure that our systems are fortified against potential cyber threats, safeguarding sensitive data and maintaining the trust of our guests.
In addition to overseeing the integration of new technologies, I am intricately involved in the day-to-day IT operations of the hotel. This includes managing the functionality of our various applications, troubleshooting technical issues, and providing support to staff members across different departments. Furthermore, I take pride in ensuring my team does the seamless execution of events hosted at Media One Hotel. Whether it's a corporate conference or a social gathering, They work diligently behind the scenes to ensure that all technical aspects run smoothly, allowing guests to fully immerse themselves in the experience. By carefully analyzing financial data and forecasting future needs, I ensure that our IT expenditures align with the hotel's strategic objectives while maximizing return on investment. Through meticulous budget management, I strive to strike a balance between innovation and cost-effectiveness, identifying opportunities to optimize spending without compromising on the quality of our technology infrastructure or services. This involves negotiating favorable contracts with vendors, implementing cost-saving measures where possible, and continuously seeking opportunities for efficiency improvements. By maintaining a firm grasp on our IT budget, I help drive
Agenda
Registration | Photo Booth Networking
Begin the Manufacturing & Retail program with event check-in, a branded photo booth experience, and open networking designed to spark early connections.
Welcome Note from GEC Media Group
Richa Samantaray - Chief Commercial Officer, Global Enterprise Connect
Richa Samantaray
Opening Keynote:
The Future of Retail is Hybrid How digital, physical, and experiential commerce are converging to create a seamless shopping journey.
Saleh Shahrestani - Chairman & CTO, Metal Park
Saleh Shahrestani
Panel Discussion:
Converting Online Intent to In-store Engagement Strategies for bridging digital discovery with physical retail, driving traffic, and increasing conversion.
Moderator:
Jeevan Thankappan - Managing Editor, Global Enterprise Connect
Panelist:
Vanderlei Dos Santos - Chief Information Security Officer, Confidential
AJ Bala - Head of data and Ai, Albatha group
Rahul Shah - Group IT Manager, Jubaili Bros
Shyamlal Babu - Cybersecurity Regional Manager, Schneider Electric
Jeevan Thankappan
Vanderlei Roque dos Santos
AJ Bala
Rahul Shah
Shyamlal Babu
Vendor Keynote 1
Khaled Nasr - Account Manager, Liferay
Khaled Nasr
Coffee and Networking | Partner Booth Visit
An informal networking session where attendees can enjoy refreshments while connecting with industry peers. Visit partner booths to explore new Retail and Manufacturing solutions, services, and collaborations.
Keynote Speaker
Eilif Hansen - Group Chief Information Officer
Eilif Hansen
Vendor Keynote 2
Sujay Patil - Sr. Regional Sales Director, Kissflow
Sujay Patil
Use-case Deep Dive
Smart Mall Experiences Powered by Tech Real-world innovations where IoT, analytics, and immersive technologies redefine the mall experience.
Hitesh Mirani - Managing Director , Rashed Lootah & Partner Consultancies
Hitesh Mirani
Top Manufacturing & Retail Awards
A recognition segment celebrating the most innovative, high-performing, and forward-thinking organizations in the manufacturing and retail sectors. Honoring outstanding achievements in operational excellence, digital transformation, customer experience, and sustainable growth.
Networking Hour and Diner
Meet the Retail Innovators A curated networking session with industry leaders, solution providers, and disruptors shaping the future of retail.
Partners 2025
GOLD PARTNERS
SUPPORTING PARTNERS
Partners 2024
ORGANIZED BY
COMMUNITY PARTNERS
