I am a Digital Transformation Leader specializing in e-commerce, retail technology, and scalable platform architecture within Saudi Arabia’s SME ecosystem. I currently serve as Team Leader – Digital Transformation (E-Commerce) at Monsha’at (SME Authority), where I lead national initiatives aligned with Saudi Vision 2030 to enable SMEs through digital commerce, omnichannel retail, and emerging technologies.

Alongside my government role, I work as CTO of YallaFalla and Hostech, and as a Consultant CTO for multiple Saudi startups, overseeing product strategy, system architecture, integrations, and scalable platform development across tourism, events, and hospitality sectors.