speaker-photo

Vanderlei Roque dos Santos

Chief Digital Officer, Confidential
Visionary digital healthcare and digital transformation leader with +20 years in digital technology, information systems and information technology. Driving and shaping globally the digital and technology transformation for HEINEKEN commercial areas. Focused on all technology related to Customer and Consumer touchpoints and digital technologies (Marketing, Sales, Trade, Digital, B2B, B2C, IOT, AI). Previously I was leading the global digital healthcare team in Abbott Pharma Division, launched a global brand of beyond the pill / digital therapies and services called a:care, bringing to life innovative services for patients, doctors, pharmacists and other stakeholders involved in the health journey. The aim is to improve patient health outcomes while continuously build Abbott Brand and its products adoption. The brand and its services are already serving more than 2 million patients worldwide. Before that I was the global leader of omni-channel solutions for Nespresso and Nestlé Group, responsible for budget of more than 100 Million Swiss Francs and an organisation of more than 400 resources (in/near/off-shore), leading the transformation of the digital tools while integrating the Nespresso IT team. In my years of experience at Nestlé and other companies I lead global cross-functional teams rolling out successful worldwide programs in the areas of Omni-Channel, eCommerce, Point of Sales, IOT (Internet of Things), CRM (Customer Relationship), Call Center, Digital Marketing, Social Media, Web, Mobility, Digital Analytics, Business Intelligence, Payment solutions, Supply Chain Management, EDI (Electronic Data Interchange), Marketing and Sales productivity, Knowledge Management and Digital collaboration tools for Employees and Business-To-Business Partners. Proven change agent, with many one-of-a-kind enterprise programs awarded by the Industry and by Nestlé Group. Experience in different industries (Consumer Goods, Supply Chain, Banking). Fast learner, adaptive, persistent and pragmatic professional. I am fluent in 4 languages with compelling communication, negotiation, interpersonal and intercultural skills. Strong on building, nurturing, coaching, motivating and developing teams and identifying and developing leaders.
4:55 PM - 5:25 PM

1 Manufacturing and Retail Vertical Day 2025

Panel Discussion:

Converting Online Intent to In-store Engagement Strategies for bridging digital discovery with physical retail, driving traffic, and increasing conversion.
Moderator:
Jeevan Thankappan - Managing Editor,  Global Enterprise Connect
Panelist:
Vanderlei Dos Santos - Chief Information Security Officer,  Confidential
AJ Bala - Head of data and Ai, Albatha group
Rahul Shah  - Group IT Manager, Jubaili Bros
Shyamlal Babu -  Cybersecurity Regional Manager,  Schneider Electric